Targeting
Are you reaching the right accounts and buying group?
Pipeline & Growth Advisory
Turn B2B activity into better pipeline.
Practical commercial, demand generation and RevOps advice for B2B businesses that want clearer targeting, better conversion and more predictable growth.
20+ YearsB2BSalesMarketingOperations
Too much activity. Not enough pipeline?
B2B businesses often don't have a lead problem. They have a targeting, qualification, handoff or conversion problem.
Where I help
Demand Generation
Are you using the right lead types and campaigns?
Sales Conversion
Are good leads actually becoming opportunities?
Revenue Operations
Are Sales, Marketing and Customer Success working from the same picture?
Three ways to work together
Growth Review
£295
A 90-minute working session across targeting, campaigns, qualification and sales follow-up, followed by priority actions and a simple 30-day plan.
Book a Growth Review →Demand Generation Audit
£695
A full review of targeting, campaign structure, lead types and sales conversion. 8–12 page written review, 90-day action plan and a 60-minute presentation.
See what's included →Fractional Commercial Advisor
From £995/month
Ongoing support for founders and leadership teams: monthly leadership calls, pipeline review, GTM advice and quarterly commercial planning.
Discuss ongoing support →About Lee
20+ years across B2B data, media, marketing services and commercial operations.
I've worked across Sales, Marketing, Operations, Client Services and executive leadership — which means I look at the whole revenue journey rather than one part of it.