90-minute working session + recommendations.
Founders, Sales Leaders, Marketing Leaders and commercial teams.
We review
- —ICP and targeting
- —Account strategy
- —Job titles and personas
- —Lead types
- —Current campaigns
- —Lead qualification
- —Sales follow-up
- —Funnel leakage
- —Vendor performance
You receive
- —90-minute call
- —Key findings
- —Priority actions
- —A simple 30-day plan
Demand Generation Audit
£695
Full review + written action plan.
Teams running campaigns who aren't seeing enough qualified pipeline.
Targeting
- —ICP assessment
- —Account strategy
- —Title and persona review
- —Intent recommendations
Demand generation
- —Channel and lead-type review
- —MQL / HQL / BANT / appointment strategy
- —Campaign structure
- —Nurture recommendations
Sales conversion
- —Lead handoff
- —Follow-up SLA
- —Qualification
- —Pipeline gaps
Output
- —8–12 page review
- —90-day action plan
- —60-minute presentation
Fractional Commercial & RevOps Advisor
From £995/month
Ongoing support for founders and leadership teams.
Businesses that want an experienced outside view every month.
Included
- —2 x monthly leadership calls
- —Pipeline review
- —GTM advice
- —Campaign review
- —Sales and marketing alignment
- —KPI review
- —Ad-hoc email / Teams support
- —Quarterly commercial planning
Give me your product, ICP and target geography and I'll build the campaign.
Teams launching into a new market, product or region.
Deliverables
- —Target industries
- —Company-size parameters
- —Job titles
- —NAICS
- —Intent topics
- —Buying-group personas
- —Messaging angles
- —Lead-type recommendation
- —Qualification questions
- —Proposed funnel
- —Follow-up recommendation