About
I'm Lee Walker.
I've spent more than 20 years working across B2B media, data, marketing services, demand generation and commercial operations.
Today I work at executive level across strategy, sales, marketing, operations, partnerships and client delivery.
What I've learned is that most commercial problems aren't solved by adding another tool, another campaign or another dashboard.
They usually come down to getting the fundamentals right:
- 01Who are we targeting?
- 02Why should they care?
- 03What does a good lead actually look like?
- 04What happens after that lead is generated?
- 05Are Sales and Marketing actually aligned around the same outcome?
My advisory work is designed to help businesses answer those questions quickly and turn them into practical action.